Meta tags usually are an effective way for website owners to deliver search engines like Google with details about their sites. Meta tags can be used to show details to a variety of customers. Meta tags are put in to the <HEAD> area of your page.
Search engines like Google & Bing display Meta tags in their search results so you’ll have a strong effect on your business. By doing that you possibly can change the way of clicking of your soon to be customer. Take a look at this video on how to setup search engine meta tags: In this Search Engine Optimization Tutorial you will learn how to setup title and meta tags on your pages for search engines such as Google and Bing.
Meta Tag Example: