The Basics of SEO – Essentials of Search Engine Optimization

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Getting your website to pull up on search engines is not the easiest of tasks. Search Engine Optimization or SEO is the process of optimizing a website to be most easily found by search engines like Google, Bing, and Yahoo, and while Google and other search engines are constantly changing their algorithms, the importance of link credibility, content, and web structure has remained relatively constant. Watch this brief video to learn the basics of SEO for yourself.

Most small businesses realize having their own website is critically important for lead generation and credibility. However, having a website that looks great and functions well is not enough, If your website does not pull up well on search engine results, it’s next to worthless.

Potential customers must be able to easily find information on your company and products on search engine result pages. Search Engine Optimization, also known as SEO, is the essential practice of optimizing your web presence to be found on search engines like Google, Bing, and Yahoo. SEO has three main ingredients: Website Structure, Content, and Link Credibility. Website structure is how your site is built and organized. Web developers who design with Search Engine Optimization in mind will pay close attention to design elements such as site speed and compression, URL structure, sitemaps, and META data.

Maybe you have heard the phrase, content is king. This is still true for Search Engine Optimization. It is critically important to be generating current, unique, and relevant content for your visitors. Content is not just limited to text about your product you can have images, podcasts, reviews, forums, blogs and videos. The sky is the limit.

Finally, as your site is structured properly and has great content, you will need others to share your content and link to it from their sites. When another website of social post links to your content, it is a handshake extending credibility from the linked site to your site.

It is critically important that these links are created in an organic and honest manner. You cannot simply buy links or submit to thousands of directories! The more links you have from credible websites and social media signals, the higher Search Engines will rank your website. As you build your online presence, make sure you keep the three components, Link Credibility, Content, and Website Structure in mind as you optimize your site. We know that SEO can be overwhelming especially as it constantly evolves.

5 thoughts on “The Basics of SEO – Essentials of Search Engine Optimization”

  1. Do you know the basics of SEO (Search Engine Optimization)? Are you
    applying these 3 components to your small business online marketing
    strategy?

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