A screenshot in relevance of an interesting topic about Search Engine Optimization Ranking Factors
How do the SERPs for commercial queries vary from the treatment of informational queries? Moz is about to publish its new Search Engine Ranking Factors, and was kind enough to provide me with access to their raw ranking data. Today I am going to share some of what I found. In addition, I am going to compare it against raw ranking data pulled by my company, Stone Temple Consulting (STC). What makes this so interesting is that the Moz data is based on commercial queries across 165,177 pages and the STC data is based on informational queries over 182,340 pages (for a total of 347,517 result pages). Let’s dive in! Mobile-friendliness Google rolled out their Mobile-Friendly Update on April 21 to much fanfare. We published our study results on how big that impact was here, and in that test, we tracked a set of 15,235 SERPs both before and after the SERPs. The following chart shows the percentage of the top 10 results in the SERPs that are mobile friendly for the Moz (commercial) queries, and the STC informational queries before and after the mobile update: Clearly, the commercial queries are returning a much larger percentage of mobile friendly results than the informational queries. Much of this may be due to it being more important to people running E-commerce sites to have a mobile-friendly site. What this suggests to us is that publishers of E-commerce sites have been faster to adopt mobile friendliness than publishers of informational sites.