The App Store Optimization Checklist: Quick and Easy Tips

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The App Store Optimization Checklist-Quick and Easy Tips

App Store Optimization, or ASO, is a way of ensuring your app meets app store ranking criteria and rises to the top of a search results page. But how does a marketer optimize for better discover ability in an app store? To help you boost your app marketing strategy (along with your app store ranking!), I’ve put together a list of 10 favorite ASO tips, many of which have their roots in well-known SEO strategies marketers know and love. Let’s dive in!1. Understand your customer and your competition. How well do you know your customers and your competition? A well-formed ASO strategy hinges on understanding how your customers use your app, along with a deep view of your competitive landscape. To start, ask yourself the following: What language do my customers naturally use? How would they describe my app? What are their top reasons for downloading and using my app? What is my competitive advantage?What keywords do my competitors target? How easily can I compete against these apps on the same keywords? Should I target the obvious keywords or the less obvious (and less trafficked) keywords that better speak to my unique offering and points of differentiation? Your ASO strategy begins with putting yourself in your customer’s shoes. Your goal is to improve discovery in app store searches and target those keywords that drive the most traffic. The best way to identify these optimal keywords is consumer research — finding out exactly what search queries brought your customers to your app and the natural language they use to describe it.

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Have Questions About Vitamins And Minerals? Get the answer Here

If your body is to in fact absorb any calcium, it needs vitamin D. It is possible to get the vitamin D needed from sunlight, food and supplements.

The body is an intricate food. There are so lots of foods the body requires that it can be frustrating to attempt and handle it. Vitamins are an essential to a healthy body and you should find out all you can. The article ahead is chock loaded with excellent suggestions to assist you comprehend how vitamins can help.Do not be swayed by all of the buzz that surrounds new “miracle” vitamins. While they might have some favorable results for some people, most can go low fat high fiber diet their entire lives without taking any of these things. It is constantly best to seek advice from a physician or diet professional prior to taking anything new.

Understanding exactly what your body requires to be efficient is great, but knowing the finest way supply it is terrific. You have read some excellent details on the benefits of vitamins and exactly what they can do for you. Utilize this guidance to assist you much better handle your body and keep it in leading shape.You can discover vitamin B2 in green beans, popcorn, milk items and bananas. Lacking these vitamins can cause reduced red blood cells and hemoglobin, scaly skin and cracked lips. The vitamin helps avoid anemia, cataracts and carpal tunnel syndrome as well as cancer.

When purchasing vitamins, always inspect the expiration date on the package before you purchase them. Storage time, direct exposure to light and temperature can all effect the quality of vitamins and additional lower the expiration date.

If your body is to actually absorb any calcium, it needs vitamin D. The amount of iron in a vitamin supplement is vital due to the fact that women require more iron than men. Almonds, hazelnuts, spinach and sunflower seeds are all rich in Vitamin E.

To get enough vitamin D, beverage milk and head out in the sun. If you aren’t a sun person or milk drinker, a Vitamin D supplement may be for you. When it comes to keeping your bones strong, vitamin D plays a significant function.

Vitamins are an essential to a healthy body and you should learn all you can. The short article ahead is chock complete of fantastic suggestions to help you comprehend how vitamins can assist.

Iron is terrific for maintenance of red cell. The red cell are required to carry oxygen to every part of your body. The quantity of iron in a vitamin supplement is very important due to the fact that women need more iron than guys. If you have actually been experiencing breathing issues or exhaustion, you may have an iron shortage.

To boost the enhance of your body, try taking attempt seed oil and turmeric.

If you are menopausal avoid taking prenatal vitamins since it is not the best mix of nutrients for you. Some women take these because it assists their nails and hair look terrific. While this is usually safe, they are not a great idea for post-menopausal women because they contain more iron than needed.

Prior to you start taking any supplements at all, you have to talk to your physician about being checked for nutrient deficiencies. If you do not do this first, you may be losing out on the key concerns which are causing you to feel less than great. Get this done and after that buy your supplements.

To increase the resiliency of your body, attempt taking flax seed oil and turmeric. Both of these can assist minimize swelling in the body. They can likewise safeguard you from health problem. There are oil blends of the two that are known to assist the joints, along with improving brain and heart health.There are a lot of benefits for guys to take vitamin E, but ladies need it. Vitamin E has anti-aging benefits and will assist fight cell damage that is relevant to aging. Almonds, hazelnuts, spinach and sunflower seeds are all rich in Vitamin E.

Google Keyword Planner’s Dirty Secrets: Best SEO Tips

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Google Keyword Planners Dirty Secrets

Sometimes our best data sources aren’t exactly up to par. While nearly every search marketer will rely on Google Keyword Planner data at one point or another, especially while doing keyword research, the reality is that the data is often untrustworthy and should be viewed with great skepticism. Whether you plan to use it to help build a paid search campaign or determine which content to write, there are huge caveats to the numbers presented as Average Search Volume. Today, I want to walk through a number of the “gotchas” in Google Keyword Planner data so you can do better keyword research and make smarter decisions for you or your clients’ sites.

Dirty secret #1: Rounded averagesBy far, the most-used piece of data from Google Keyword Planner is the “Average Monthly Search Volume” metric. This key data point is used in everything from basic decisions on what keywords to use in an ad campaign to complex traffic prediction curves.

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Why Effective, Modern SEO Requires Technical, Creative, and Strategic Skills and Knowledge

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There’s no doubt that quite a bit has changed about SEO, and that the field is far more integrated with other aspects of online marketing than it once was. In today’s Whiteboard Friday, Rand pushes back against the idea that effective modern SEO doesn’t require any technical expertise, outlining a fantastic list of technical elements that today’s SEOs need to know about in order to be truly effective.

For reference, here’s a still of this week’s whiteboard. Click on it to open a high resolution image in a new tab!

Video transcription
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week I’m going to do something unusual. I don’t usually point out these inconsistencies or sort of take issue with other folks’ content on the web, because I generally find that that’s not all that valuable and useful. But I’m going to make an exception here.

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How Much Keyword Use and Repetition is Optimal?

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How much keyword use

With all the advancements search engines have made, a lot of folks in the SEO world are circling back to a fundamental question: If I’m targeting a particular keyword, where and how often should I use that in the front and back ends of my page? In today’s Whiteboard Friday, Rand puts his recommendations into the context of today’s SERPs.

For reference, here’s a still of this week’s whiteboard. Click on it to open a high resolution image in a new tab!
Video transcription. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about keyword use, keyword repetition and overuse.

I know this might seem like a basic topic, but actually it’s advanced a little bit in the last few years, and I still get a surprising amount of email and see a surprising number of questions around things like, “How many times should I use my keyword that I’m targeting to rank for in my URL string or my H1 tag or my title? Or how many different pages should I have that target this keyword?” So let’s try and clear a little bit of this up.

Let’s say I’ve done a search here, “Are skeleton keys real?” I see results ranking. This is actually kind of a nice result, because what you see are not a lot of pages that say, “Are skeleton keys real?” I just did this search, and the top 20 results, there’s actually not even one where the title of the piece or the headline of the document is, “Are skeleton keys real?”

You see lots of documents ranking in Google that don’t perfectly match this keyword set. I think that’s a good example of how far Google has come in trying to understand the intent behind queries, how far they’ve come in terms of connecting topics and keywords, how far they’ve come on topic modeling algorithms.

Keyword repetition considerations, So really there are three primary considerations that we do still need to worry about as SEOs.

1) Search result snippet. The first one is the search result snippet itself.

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Practical Guide to Content and Its Metrics

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Practical Guide to Content and Its Metrics

Before you start reading, I want to say that I am not an analytics expert per se, but a strategic SEO and digital marketing consultant. On the other hand, in my daily work of auditing and designing holistic digital marketing strategies, I deal a lot with Analytics in order to understand my clients’ gaps and opportunities.

For that reason, what you are going to read isn’t an “ultimate guide,” but instead my personal and practical guide to content and its metrics, filled with links to useful resources that helped me solving the big contents’ metric mystery. I happily expect to see your ideas in the comments. The difference between content and formats.

One of the hardest things to measure is content effectiveness, mostly because there exists great confusion about its changing nature and purpose. One common problem is thinking of “content” and “formats” as synonyms, which leads to frustration and, with the wrong scaling processes present, may also lead to Google disasters.
What is the difference between content and formats?

Content is any message a brand/person delivers to an audience;
Formats are the specific ways a brand/person can deliver that message.

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2015 Ranking Factors Expert Survey: The Future of SEO

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2015 ranking factors survey

Recently, Moz announced the results of our biennial Ranking Factors study. Today, we’d like to explore one of the most vital elements of the study: the Ranking Factors survey.

Every two years, Moz surveys the brightest minds in SEO and search marketing with a comprehensive set of questions meant to gauge the current workings of Google’s search algorithm. This year’s panel of experts possesses a truly unique set of knowledge and perspectives. We’re thankful on behalf of the entire community for their contribution.

In addition to asking the participants about what does and doesn’t work in Google’s ranking algorithm today, one of the most illuminating group of questions asks the panel to predict the future of search – how the features of Google’s algorithm are expected to change over the next 12 months. Here are the results.

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How does Ghost Spam Works? How to Stop It in Google Analytics with One Filter

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How does ghost spam works

This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc. The spam in Google Analytics (GA) is becoming a serious issue. Due to a deluge of referral spam from social buttons, adult sites, and many, many other sources, people are starting to become overwhelmed by all the filters they are setting up to manage the useless data they are receiving.The good news is, there is no need to panic. In this post, I’m going to focus on the most common mistakes people make when fighting spam in GA, and explain an efficient way to prevent it. But first, let’s make sure we understand how spam works.

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Search Engine Optimization Ranking Factors – SERPs Results Preview by Moz

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Moz seo preview

How do the SERPs for commercial queries vary from the treatment of informational queries? Moz is about to publish its new Search Engine Ranking Factors, and was kind enough to provide me with access to their raw ranking data. Today I am going to share some of what I found. In addition, I am going to compare it against raw ranking data pulled by my company, Stone Temple Consulting (STC). What makes this so interesting is that the Moz data is based on commercial queries across 165,177 pages and the STC data is based on informational queries over 182,340 pages (for a total of 347,517 result pages). Let’s dive in! Mobile-friendliness Google rolled out their Mobile-Friendly Update on April 21 to much fanfare. We published our study results on how big that impact was here, and in that test, we tracked a set of 15,235 SERPs both before and after the SERPs. The following chart shows the percentage of the top 10 results in the SERPs that are mobile friendly for the Moz (commercial) queries, and the STC informational queries before and after the mobile update: Clearly, the commercial queries are returning a much larger percentage of mobile friendly results than the informational queries. Much of this may be due to it being more important to people running E-commerce sites to have a mobile-friendly site. What this suggests to us is that publishers of E-commerce sites have been faster to adopt mobile friendliness than publishers of informational sites.

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Controlling Search Engine Crawlers for Better Indexation and Rankings

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controlling seo crawlers

When should you disallow search engines in your robots.txt file, and when should you use meta robots tags in a page header? What about nofollowing links? In today’s Whiteboard Friday, Rand covers these tools and their appropriate use in four situations that SEOs commonly find themselves facing.

Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to talk about controlling search engine crawlers, blocking bots, sending bots where we want, restricting them from where we don’t want them to go. We’re going to talk a little bit about crawl budget and what you should and shouldn’t have indexed. As a start, what I want to do is discuss the ways in which we can control robots.

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